Design systems
Has your design system ballooned out of control? I design and lead redesigns of website and product design systems, keeping your visual expression cohesive and scalable.

Design system projects

Sarah Lawrence College 🔗

Design direction and system for a rebranded college that is a cultural icon

Advertising platform marketing site 🔒

Collaborative corporate web design system for advertising platform with a refreshed brand

American Astronomical Society

Webby award-winning website design for the professional organization for astronomers

Publishing ecommerce 🔒

A system that advocates for language learning beyond textbooks

Public policy catalog 🔒

Policy catalog design and continued improvements for a more equitable economic future

SFC 🔗

Repositioning and redesign for a New York City college founded on social justice

CitiBike

Website for one of the largest and most successful bike share programs in the world

Gore.com

Multi-language redesign of an international material science company website

Labor union 🔒

A labor union website that gives essential workers tools to organize their workplaces
● Now booking Fall 2026
If you need a design partner to level up your brand, reflect your growth, or improve your UX, let’s chat. 💖
Get in touch
© 2026 Dana Pavlichko.
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