Redesigning gore.com for W. L. Gore and Associates, a huge, international matieral science company, proved to be quite a challenge. We needed to present a refreshed look and type system that works across 9+ languages, including non-latin alphabets.

Gore products are used in everything from athletic clothing, to surgical implants, to cables on the Mars Curiosity Rover.

Each product has very different features and uses, so I helped design product pages that can support many different types of information without feeling overly dense.

We added a human touch to what could otherwise be seen as very technical information by weaving employee stories and snippets about the great company culture into the browsing experience. The success of the redesign led to a fruitful relationship.

My role on project: Designer (site mapping, template mapping, wireframes, design, annotations, quality assurance, style guide writing and functionality documentation, implementation support)