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Hi, I’m Dana!
I’m a design director with 20 years experience collaborating, strategizing, designing, and building with global brands, small businesses, grassroots organizers, and everybody in between.
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What I do

I’m a design player-coach with a passion for solving complex problems with people who want to leave things better than they started.

You can hire me for website redesigns, getting unstuck with your digital strategy, solving your user experience puzzles, bringing a human focus back into your digital product design, and all types of illustration.

I believe that what we can build together is bigger and more joyful than the sum of our parts.
So let’s get to work.

Ecommerce

Current system not converting? Let’s create a digital ecomm experience together that hooks your ideal audience and turns browsers into loyal customers.

Design systems

Has your design system ballooned out of control? I design and lead redesigns of website and product design systems, keeping your visual expression cohesive and scalable.

UX Audits

Not sure where or why your audience is dropping off? I find where people struggle, what it’s costing you, and help prioritize the experience improvements that make the biggest impact.

Brand

Brand feeling stale? Or starting fresh? I’m here to help you create a brand system that reflects where you’re heading and speaks to who you want to reach.

Editorial design

Your content has a personality, but does your platform? I design editorial experiences for news sites, corporate blogs, and niche publications ready to grow.

Illustration

Tired of graphics that look like everyone else? Give your publications, brand, or swag a human touch with custom illustration that feels like you.
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During the workshop, the openness really allowed all of us to jump in with thoughts and feedback and have a great discussion. Dana was a great facilitator!

– Higher ed client
Wonderful, wonderful analysis of the interviews, presentation of the findings, and facilitation of reactions.

– Nonprofit client
● Now booking Fall 2026
If you need a design partner to level up your brand, reflect your growth, or improve your UX, let’s chat. 💖
Get in touch
© 2026 Dana Pavlichko.
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