Dana Pavlichko, LLC
Freelance designer and illustrator
2005–Present
Capabilities: UX/UI design, design systems, editorial and brand illustration, print design, branding, project definition and strategy, workshopping, signage and wallpaper design.
Select clients: A List Apart, The Mütter Museum, The Trestle Inn
Happy Cog
Design Director
June 2021–June 2026
Responsibilities
- Lead and direct digital projects from ideation through quality assurance
- Research, write and deliver design strategy, manage large stakeholder groups, quantitative and qualitative research and analysis, and present cohesively to external stakeholders including c-suite team members
- Contribute to and direct design concept ideation and design systems based on project strategy with team of designers
- Scope projects based on client goals and budget, work with project management to create appropriate project plan, determine deliverables, and keep projects in scope
- Design and facilitate presentations and workshops
- Create and present extensible design systems and style guides
- Oversee fellow designers and give direct and actionable feedback
- Create cohesive content strategy, restructuring, content modeling, taxonomies, and voice and tone guidance for client content teams
- Organize and restructure information architectures based on strategic project goals and user experience research
- Collaborate often with development team, working closely with front-end developers on animation and quality assurance with back-end developers on CMS structure
- Audit digital projects for accessibility and offer cross-departmental guidance on best practices and advancing the company’s a11y culture
- Use each design project to advance our clients’ digital brand presence
- Collaborate with marketing team to analyze user experience pain points and present areas for large revenue improvements for high profile clients
- Bolster communication and transparency processes across internal teams
- Drive new business by building lasting, co-creative relationships with client teams that lead to additional projects and word-of-mouth recommendations
Senior Designer
August 2018–June 2021
- Lead small, medium, and large scale projects from discovery through quality assurance
- Assist with project definition tasks and stakeholder interviews
- Create and present design concepts
- Plan, create, and support flexible design systems and style guides
- Organize and restructure information architectures based on strategic project goals and user experience research
- Identity & brand design
- Facilitate usability testing
- Wireframes and information architecture
- System design
- Primary illustrator for company blog, Cognition
- Assist with project definition tasks and stakeholder interviews
- Identity & brand design
- Interactive prototypes
- Conceptual design
- Facilitate usability testing
- Quality assurance
- Creating editorial calendars and writing for social media
Select clients: American Astronomical Society, Annie E. Casey Foundation, Chief, Cirrus Logic, Citi Bike, FrogTape, Gettysburg College, Grand Ole Opry, Harvard Extension School, The Harvard Law Review, Memorial Sloan Kettering Cancer Center, Monotype, Morphe Cosmetics, MTV, National League of Cities, The Poetry Foundation, Results for America, Sarah Lawrence College, Sky & Telescope Magazine, United Food & Commercial Workers (UFCW), Urban Land Institute (ULI), Wayside Publishing, W.L. Gore & Associates
Philadelphia First Ward
Elected Committeeperson, and Ward Secretary
June 2018–present
Elected member of Philadelphia’s First Ward Executive Committee (divisions 11 and 20) for four-year terms. I register new voters, canvass for endorsed party candidates, organize get-out-the-vote efforts, and work at the polls on election days.
I serve in the elected role of Secretary on our Ward’s Executive Committee. I lead internal and external communications and bolster transparency with our constituents. I work collaboratively with my fellow elected representatives to create clear, thoughtful, and welcoming messaging aimed at inspiring my neighbors to vote in local elections. I offer pro-bono website design and development, newsletter creation, and professional guidance to boost our ward’s critical role in local and national elections.
Grassroots Advocacy for South Philadelphia
Co-Chair, Co-Founder and member of Steering Committee
2017–2024
- Co-founded GRASP, a non-partisan group of politically-involved neighbors dedicated to connecting residents with elected representatives and political candidates
- Plan community meet-and-greet events with local candidates for US Congress, PA State House, PA Lt. Governor, City Council, City Commissioners, and more.
- Help make candidate endorsement decisions and organize volunteers for canvassing and voter registration
- Offer pro-bono design of all digital and print material for organizational branding and event promotion
I-SITE
Lead Interactive Designer
2010–2013
Responsibilities: Conceptual, interactive, print, and identity design, information architecture and user experience design, iPhone, iPad, and Android app ideation and design, illustration, hand-lettering, interactive prototypes, development quality assurance, HTML email development, client communication and collaboration
Select clients: Alliance for Downtown NY, Great Apes Survival Partnership (GRASP), Hidden City Festival, LAGOS, Sprout Children’s TV Network, Welcoming Center for New Pennsylvanians.
Atomni
Responsibilities: website planning, design, front-end development
Azuna
Responsibilities: Illustration, print design, new project development
Education
B.F.A. in Graphic and Interactive Design
Tyler School of Art
Studies: Interactive design, illustration, animation, printmaking, ceramics, art history, sociology, writing